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Happiness as a concept is universally pursued, the US Declaration of Independence calls the pursuit, an “inalienable right”, Freud didn’t think it was possible. I follow Gretchen Rubin and her Happiness Project as she tries to figure out how to achieve happiness, because I find the studying happiness to be fascinating.

There is a new talk on TED by Nancy Etcoff, a cognitive researcher, on the Surprising Science of Happiness.

In her 20-minute talk, Nancy Etcoff discusses our pursuit of happiness and how it’s not the same as just reducing unhappiness, our quest through the use of pharmaceuticals, like Prozac and the effects measurable effects of happiness and unhappiness on our bodies.

Worth watching.

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