Building 43 for People Like Us

“For people who are passionate about the Internet” — that’s the idea behind Building 43, Robert Scoble‘s new website. Scoble is a highly visible web personality who has in the past been a Microsoft Evangelist and has worked for, the magazine, Fast Company making videos, though he’s probably most famous for his own blog, Scobelizer and as a prolific poster on FriendFeed and Twitter.

Simply, Building43 aims to help businesses make the transition from the old web of static pages and brochureware to the interactive kinds of sites that newer technology has made possible — Scoble calls this the 2010 web, or call it Web 3.0.

What the site, launched last week seems to offer are “proof points” from those organizations out there who have already changed their businesses by using these new interactive techniques.

A good example of this kind of case study is the Twittering hotel manager, Kelly Nelson, who has incorporated Twitter into her customer service repertoire for the Palo Alto Four Seasons Hotel.

Or discussions with those folks who are making the social networking and interactive tools the next generation sites use, like Mark Zuckerberg, CEO of Facebook or Google’s Marissa Mayer, VP of search product and user experience.   Amongst her advice, don’t build your homesite using Flash.

Building 43 looks like it’s going to be a great site for those of us who want to move along the adoption of the technology that lets businesses really talk with their customers.

The name?  Scoble says it because coincidentally Microsoft and Google both have Building 43s.  Me?  I think the entire growth of the Internet was planned at Area 51.