Microsoft has announced the demise of their Encarta encyclopedia. The software products have been discontinued and the Encarta sites will be history by 31 October.
The explanation according to an FAQ published on the Encarta sites, says
“Encarta has been a popular product around the world for many years. However, the category of traditional encyclopedias and reference material has changed. People today seek and consume information in considerably different ways than in years past. As part of Microsoft’s goal to deliver the most effective and engaging resources for today’s consumer, it has made the decision to exit the Encarta business.”
This corporate-ese might be translated as
- The free Wikipedia ate our lunch,
- Tough economic times are a good time for businesses to get rid of old baggage,
- You don’t need a weather man to know which way the wind blows
Read the Encarta FAQ.