Months ago I was skeptical whether there was a use for Twitter, and wrote here “Twitter – Why” Silly me. I did eventually allow that it could be useful. Since then I’ve become a fanboy and am following more than 400 individuals with about 200 following me. (Shameless self-promotion – follow me on Twitter ).
I do believe Twitter is a great communications and marketing (self-marketing?) vehicle. I first heard of the Mumbai attacks via Twitter and now follow world news and industry news via Twitter.
Yammer allows you to use “microblogging” which is blogging a la Twitter privately only within your own company. I want to share the same kind of information as Twitter but only to colleagues not the world or twittersphere.
Yammer is free and easy to setup. All you need to launch it for your company is to provide your corporate email address, then you can invite your colleagues, boss, and direct reports. Anyone can join Yammer for your company as long as they use the same domain name.
I’m vp of marketing for a software company called Virtual Bridges, our domain name is vbridges.com. All of my friends at Virtual Bridges can join the Yammer conversation using their somebody@vbridges.com email address.
